Chapter 01
Mindset
The Foundation: Absolute Self-Belief
Most people never win because they’ve never actually believed they could. Not intellectually—at the body level. The kind of certainty that makes massive action inevitable instead of theoretical.
“99% of people’s BIGGEST deficiency is lacking courage in form of risk tolerance / self belief. If they just focused on nothing else but expanding risk tolerance - they’d make it. I threw every dollar I had @ opportunities. Gave 0 fucks if I hit bottom. Why? Self belief.”
Grant operates from a framework where one truth towers above all others: if one man has done it, so can you. This isn’t motivational fluff—it’s his actual operating system. When he was $50k in debt with no income, googling bankruptcy lawyers, he didn’t question whether he could make it back. He knew he would. The only question was how long it would take.
The gap between you and what you want isn’t information. It’s conviction. You already know what to do. You’re just afraid to actually do it.
Courage Is Not What You Think
People mistake courage for the absence of fear. Grant sees it differently: courage is just being more afraid of the other thing.
“What external world will call ‘courage’ is largely just actions taken from different value structure It’s being more afraid of the OTHER thing When I quit my 6-fig sales job in early 20’s - ppl said ‘that takes courage’ The truth is I desperately feared what they wanted (comfy job) & wanted what they feared (freedom,risk, adventure) I feared the trap more than I feared the leap It was easy”
This reframe changes everything. You’re not broken for being afraid. You’re simply afraid of the wrong things. Most people fear rejection, embarrassment, failure. Grant fears mediocrity, being caged, not trying. When you reorganize your fear hierarchy, “hard” decisions become obvious.
What you call a courage problem is actually a values problem. Fix the values and courage becomes automatic.
Rejection Is a Volume Game
Grant took roughly 50,000 sales calls in a 2.5-year period. On his biggest day, he closed 22 deals. At a 20% close rate, that’s 40,000 “no’s.” If he’d taken each one personally, he’d be institutionalized.
“Fear of rejection has always been dumb AF to me ‘What if they say no?!’ Who fucking cares😂😂😂 HOW is this a fear lmfao?”
The math is simple: rejection is baked into the equation. It’s not something you avoid—it’s a required barrier to success. The guy who gets 100 “no’s” isn’t failing. He’s nine steps ahead of the guy who never asked.
You’re not afraid of rejection. You’re afraid of yourself—of how you’ll react internally when someone says no. That’s a you problem, not a them problem. Fix your relationship with yourself and rejection becomes a non-issue.
“Your biggest fear is fucking things up When fucking things up is a pre-requisite to get them right As long as your intentions are pure Be unafraid to fuck it up. Jump head-first into the chaos and figure it the fuck out Your intentions (& God) will show you the way as you go”
The Prison of Pedestalization
You place other people on pedestals, which automatically positions you below them. This kills your power before you even speak.
Grant’s breakthrough came when he realized his heroes were just humans. Not magically gifted. Not fundamentally different. Just men who made different choices.
“Once you continually hold the magnificence & awe of the fact of life @ front of mind You have no option other than to pursue your calling with ZERO reservations FUCK what a human thinks Fear no man Enjoy the ride”
This isn’t arrogance—it’s accuracy. You and they share the same fundamental equipment. The only difference is they decided to use theirs. When you stop seeing others as mystical and start seeing them as human, you unlock permission to play at their level.
Every opinion that stops you is fake. These people don’t have special insight into your life. They’re just louder than your intuition.
Conviction Sells Everything
In sales, Grant learned that conviction trumps technique every time. Not conviction in your product—conviction in your prospect.
“Massively underrated part of sales is ‘hidden language’ of absolute certainty in ur PROSPECT. Prspct gets on phone w/ me unsure of their own powers. Riddled w/ limiting beliefs & self-confidence issues. @ end of call w/ me they feel like superman. Like they can conquer all. 💰”
This works because people can feel certainty. When you genuinely believe someone can change their life, it gives them permission to believe it too. When you project your own doubts onto them, they feel it and collapse.
Most reps fail because they don’t actually believe their prospect can win. They hear “I can’t afford it” and internalize it as truth. Grant hears it and recognizes it for what it is: a courage problem, not a money problem.
“So… If ur prospect is a good fit & u can genuinely & ethically help them achieve their goals which they want SO badly… It is ur absolute duty as a sales person to do EVERYTHING you can to get them over the COURAGE hump. It’s almost NEVER about price. It’s about courage.”
Self-Development Is Subtraction
Grant didn’t become successful by adding things to himself. He became successful by removing what trapped him.
“I have always ‘been’ the same person But modern version of me was trapped under all the bullshit. The insecurities. The beliefs that didn’t align with reality. I had to FREE myself. Self-development isn’t ADDING things It’s about RELEASING traps & letting ur natural self FREE”
You already have charisma. You already have confidence. You already have everything you need. It’s buried under years of programming from people who were afraid of their own power.
The work isn’t becoming someone new. It’s removing the fake rules you downloaded from others. It’s unlearning the lie that you need permission to be yourself.
Beliefs Are Upstream of Everything
Grant operates with extreme clarity on four core beliefs:
“2. IF ONE MAN HAS DONE IT - SO CAN YOU This is a cousin of the first belief. Don’t get autistic here and be like ‘but Michael Jordan went to the league and i’m 5’4 and white!’ Alright Kevin. You NEED to believe that if ONE MAN has done or achieved the thing you WANT. U CAN.”
Your beliefs create your actions. Your actions create your results. Most people are stuck at the belief level, wondering why tactics don’t work. You can’t execute at a high level when your belief system is broken.
If you genuinely believed you could make $10k/month, you’d already be doing different things. The fact that you’re not tells you everything about what you actually believe.
“The average person cannot discern their LEVEL of belief in x thing Do you sort of believe it? Won’t take action Do you believe it but have hesitations? Will take occasional action the stop Do you genuinely fucking believe you can achieve it? Will wake up & attack daily 🤔🤔🤔”
Stand for Something
Insecurity comes from being unprincipled. When you don’t know what you stand for, every opinion shakes you.
“The average joe has severe confidence issues because he is completely unprincipled in his actions & utterly disorganized in his intra-personal value hierarchy Once you STAND for something - and you CLEARLY know what that something is - opinions cannot shake you.”
This is why Grant emphasizes developing your own operating system. Not adopting someone else’s. You need principles you’ve tested, values you’ve chosen, and standards you’ve set for yourself.
When someone attacks you and it doesn’t land, it’s because you know yourself. You’ve already audited that part of yourself. Their opinion is just noise.
“U can only be offended / taken down by a comment u FEAR might be TRUE. Uncertainty of self. This is why it is ESSENTIAL that u KNOW URSELF. The tests required 2 KNOW THYSELF = mandatory requirement 2 not giving a fuckness. Why? Because u… KNOW. Some1 says anything… WRONG”
The Imperfect Action Mandate
Perfectionism is procrastination wearing a disguise. Grant’s entire philosophy centers on massive imperfect action.
“Make 2024 the year of MASSIVE IMPERFECT ACTION The #1 DESTROYER of dreams/goals is being afraid of fucking up along the way News flash: This is inevitable So instead of starting things WORRYING about being wrong (hint: you will be wrong) Go INTO things KNOWING you’ll be wrong.”
This removes all pressure. You’re not trying to be perfect. You’re trying to move forward while fucking up. The only failure is staying stuck.
When you accept that mistakes are inevitable, you can actually start. Most people never do because they’re waiting for a version of themselves that will never arrive.
Intuition Over Logic
Grant trusts his intuition completely—not because it’s mystical, but because it’s a supercomputer using information he can’t articulate.
“I believe intuition is a direct link to the FUTURE of your highest self. Meaning - in a reality with an infinite amount of future realities - I believe your intuition is able to ‘peak behind the curtain’ & guide you in the direction that you need to go by sourcing information that your 3D self does not have access to.”
His entire life has unfolded in ways he never could have predicted, yet he always ends up exactly where he needs to be. Why? Because he has the courage to follow hunches without needing to understand them first.
Most people ignore their intuition because they can’t explain it logically. But logic can only work with information you already have. Intuition has access to everything else.
Your Life Is Now
Grant hammers this relentlessly: stop waiting.
“Your life is NOW WHAT ARE YOU FUCKING WAITING FOR Stop allowing the days to pass you by all because you’re too afraid to do some boring shit while tired”
You’re not in a dress rehearsal. This is it. The opportunities to get rich, meet your person, live fully—they’re all happening now. When you operate from “tomorrow,” you’ve already lost.
Most people sacrifice their actual life (what is real) to an imaginary future that never comes. They die waiting for the perfect moment while the imperfect present slips away.
The Test Yourself Mandate
As a man, you have tests placed into your heart by God. Passing them is non-negotiable if you want self-respect.
“There is a very pure tier of self-confidence you earn as a man only by putting yourself through extremely specific-to-you hard shit - and overcoming it. Both forcing yourself INTO & PASSING your own self-generated tests.”
These tests can’t be prescribed by others. They’re unique to you. But you know what they are. You feel them. The things you know you need to do but are afraid to attempt.
Passing someone else’s test doesn’t give you the confidence you’re looking for. Only your own tests matter. Only your own standards count.
Key Principles
- Self-belief is everything: If you don’t believe at a body level, nothing else matters
- Courage is choosing what to fear: Fear the right things and hard decisions become easy
- Rejection is mandatory: It’s baked into winning; embrace the volume game
- Kill pedestalization: Your heroes are human; so are you
- Conviction sells: Believe in people’s ability to change and they will
- Subtract, don’t add: Remove limiting beliefs instead of trying to build over them
- Beliefs create results: Fix the belief system before worrying about tactics
- Be principled: Stand for something or every opinion will shake you
- Act imperfectly: Massive imperfect action beats perfect planning every time
- Trust intuition: It has access to information logic can’t touch
- Your life is now: Stop waiting for a future that never comes
- Pass your tests: Self-respect comes from conquering what you know you must conquer